We wanted to offer a device intelligence solution that recognises trusted devices in real time and validates trusted users through their devices. Instead of having a generic single fraud check that, once passed, gives users complete access to a business's website, we have implemented continuous monitoring of each user session for critical fraud signals.
The primary reason we wanted to solve for this is because fraudsters were creating virtual identities and hacking user's accounts. When we implement Sense as an “invisible fraud solution” which has zero impact on user experience, user activity can be monitored from the first moment a user starts interacting with a website.
Creating Sense was truly a journey. It started with one big question: how can we do more to protect our users, no matter how they connect? From there, our teams dove in, tackling the challenge from every angle and brought our product to life.